Multiple studies show that mobile billboards (vehicle wraps) are more effective than billboards (and at a fraction of the overall cost). Strategically wrapping your vehicle could have an effect on your overall brand awareness as well as your bottom line.
Depending on your business, wraps are a great way to increase your brand awareness. Most businesses benefit from the increased awareness that vehicle wraps bring, however, there are several industries in which mobile billboards can have a major impact on sales. Either full or partial vehicle wraps provide great opportunities for businesses providing service calls, catering, and trade businesses (ie: landscape, construction, roofing, etc.) to quickly and easily promote themselves all over the city. Wraps are a 24/7 advertising tool that continues marketing your business even when you’re not at work. Wrap advertising consistently ranks as the highest dollar for dollar returns in advertising costs. Think about how many people could see your vehicle while parked at a job site or while getting materials. Repetition is everything when working to get the phone to ring. The more your potential customers see your business, the easier it becomes for them to remember you.
It’s important that wraps accurately reflect your brand and clearly state what your business does. If you’ve ever seen a vehicle wrap that was a jumbled mess of too much information and too many graphics, you understand the importance of good graphic design for a wrap. Here are four tips to keep in mind when creating your vehicle wrap.
Define your goals - Define your goals with the wrap and how you will measure it’s effectiveness.
Deliver a clear message to viewers - It’s important to understand your audience. Who uses your products/services? Why do they use them? What challenge/problem does your product/service fix? Answering questions like these will help you narrow down the direct message for your warp.
Don’t overlook corporate guidelines - Many franchise companies have strict brand standards or corporate guidelines regarding the colors, fonts, and imagery that can be used in their materials. These guidelines will often dictate the proper placement of logos and other design elements. It is also important to make sure that any messages or images you use do not infringe on anyone else’s copyrights.
Remember the 5 second rule - Most people viewing your wrap will not give it more than a few seconds of attention. Additionally, a vehicle traveling on the highway may have even less time than that. The more information you put on a vehicle wrap, the longer it takes to get its message across, so keep the design clean and get to the point.
Less is more - No need to elaborate here...
let your wheels do the talking
TIPS to creating
a strategic wrap